CSM - customer service news, resources and community

e-magazine for Customer Service Professionals

About CSM . Newsletter . Site map . Contact us
customer service news events articles topics jobs forum directory

Join CSM for Free!

access all areas
use the forums
ask the expert
free newsletter

 

 

 

Kia Customer Care Fails to Impress UK Owners

CSM News, 24th February 2006

The results of a poll carried out by Carlson Marketing for a customer relationship survey put car manufacturer Kia at the bottom.

The survey questioned 6000 UK car owners about their experiences and although Kia owners were most dissatisfied with service, in striking contrast they were voted best for special offers.

BMW received the highest raking for customer service, followed by Volvo and Mercedes.

Kia says it is surprised by the results of the survey. A spokesman said: 'these results just don't tally with our own research – we take customer care very seriously.”

Kia Motors UK is part of the Kia Motors Corporation, based in Seoul, South Korea. Kia have over 150 dealerships in the UK.

 

Copyright Customer Service Manager (CSM) Group 2004-2005. Site developed & managed by altoviva