Keep Your Customers Blissed Out & Excited
Why you should aim to have your customers become your very own marketing department.
I recently said good-bye to my mobile phone provider of a
dozen years. Throughout the years I found myself an unsatisfied
client more than once.
During my most recent experience, the message from customer
service was: "You're under contract. Nothing we can do. Sucks to
be you." As soon as I could, I let the contract run out and
switched to the iPhone and AT&T. (Don't write me about your bad
experiences with AT&T, I'm sure they screw up, too. Having an
iPhone outweighs bad customer service in my mind at this time).
In your client's mind, once they say, "I think I'm going to
change/quit working with you," they have already made up their
mind. That you don't provide good value for the money they pay
you. That you don't provide good (excellent) customer service.
That you don't care. (Or they've run out of money. That's
another issue entirely.)
If you currently have clients you like and want to keep,
brainstorm more than 20 ways you can make them Raving Fans. They
should be blissed out excited they have the opportunity to be
working with you. They should be your marketing department
telling everyone how fantastic you are and that if they aren't
happy with their current provider of your type of service, they
must immediately, if not sooner, switch to you. If they aren't,
you've got room for improvement and theoretically a little time
to get it done.
About the Author
Honorée is the author of the book Master Strategies for
Explosive Business Growth, and The Referral-Only Business
System, a self-study course. She coaches business owner
service professionals one-on-one, specializing in helping
individuals achieve their maximum potential.
With her strategic coaching, you are guaranteed to
dramatically increase your confidence, efficiency, and
effectiveness, achieve your goals and outcomes 60-80% faster
than you could do it on your own, all while maintaining
integrity, balance and fulfillment. For more info visit:
http://www.corpron.com and
http://honoree.blogspot.com.
