Insurers With Poor Customer Service Risk Losing Policyholders
Posted 14th July 2007
USA -- A comprehensive survey of 20 top insurance
companies by J.D. Power and Associates has shown that failure to provide
good customer service is putting insurers at risk of losing customers.
In the survey it was found that 76 percent of people who shop for a new
policy switch to a different insurance provider because of perceived poor
customer service. This compares to just 33 percent of customers who make the
switch due to price.
It is estimated each 1 percent of those who switch insurers produce more
that $100 million in annual premiums.
The J.D. Power survey questioned 85,000 people across the USA.
