Greyhound Completes Initiative to Improve Customer Service
USA -- Greyhound Lines, Inc. has announced the completion
of its ambitious plan to enhance buses, terminals and customer service. The
concluding stage of the improvement project ties in with the introduction of
"We're On Our Way," an advertising campaign to be launched in support of the
new Greyhound brand name.
"For nearly a century, the Greyhound brand has earned its status as an
American icon," said Patty Herbeck, director of marketing, Greyhound. "The
completion of improvements to our fleet and operations, along with the
launch of our new advertising campaign, herald the beginning of a new era
for our company."
Greyhound's transformation started in 2004 and includes a rigorous training
program that aims to improve customer service at all points of contact.