GM Enlists Ritz-Carlton for Customer Service Training
15th June 2010
USA - Ritz-Carlton Hotel management to teach good service
Following relegation to third place in the U.S. luxury car
market, Cadillac are seeking help.
Cadillac's owners, GM have called in Ritz-Carlton Hotel
management to help teach auto dealership employees how to
provide good customer service.
The move was made after General Motors began to realize that
Cadillac’s image problem started at dealership level.
As part of the training, Ritz-Carlton will use "credo" cards
that list the company's customer service philosophy. Ritz
workers have to carry the cards at all times.
Cadillac are hoping that the initiative will drive customer
service improvements across their network of dealers.
