ESOMAR Appoints Confirmit for Feedback Surveys
Market research leader selects Confirmit Horizons
ESOMAR, the organisation for encouraging, advancing and
elevating market research worldwide, and Confirmit, the leading
global software provider for Customer feedback, Employee
Feedback and Market Research solutions, today announced that
Confirmit Horizons is to be ESOMAR’s platform of choice for all
of its post conference surveys and industry polls.
ESOMAR promotes the value of market and opinion research in
highlighting real issues and bringing about effective decision
making on a global level.
Finn Raben, Director General, of the organisation, commented:
“As the body that encourages and supports the market research
industry, ESOMAR believes in, and promotes to its members, the
need to adopt industry leading solutions to further enhance
business success. Confirmit Horizons will ensure that all of our
surveys and polls are engaging, timely and well constructed to
ensure the highest possible response rates and the best possible
feedback.”
The post conference survey for the ESOMAR 3D Conference, being
held in Miami from the 26th to the 28th of October, will be
handled by Confirmit, following the successful roll out for the
recent 2011 Congress in Amsterdam. ESOMAR runs, on average, six
conferences per year for which post event satisfaction surveys
are required, and additionally performs a variety of industry
polls – all of which will now be handled by Confirmit Horizons.
Pat Molloy, Chief Strategy Officer at Confirmit, said:
“We were delighted to partner with ESOMAR for its post Congress
survey this year and we are looking forward to providing our
technology platform for all its insight gathering requirements.
Whether collected by paper, phone, web, email or mobile, ESOMAR
can look forward to
receiving comprehensive, accurate feedback from conferences and
other activities.”
The ability to create a bespoke survey template that is more
engaging than a series of tick boxes was one of the main reasons
for change at ESOMAR as Raben concludes: “Our surveys and polls
have traditionally been conducted in a variety of styles and via
an assortment of partners which has resulted in a good but not
wholly consistent approach. With Confirmit Horizons we hope to
ensure that our surveys are more interesting, relevant and
appealing to complete.”
About ESOMAR
ESOMAR is the essential organisation for encouraging, advancing
and elevating market research worldwide. With more than 4,800
members from over 120 countries, ESOMAR’s aim is to promote the
value of market and opinion research in illuminating real issues
and bringing about effective decision-making. To facilitate this
ongoing dialogue, ESOMAR creates and manages a comprehensive
programme of industry-specific and thematic conferences,
publications and communications as well as actively advocating
self-regulation and the worldwide code of practice. Info:
www.esomar.org.
About Confirmit
Confirmit is the world’s leading SaaS vendor for Customer
Feedback, Employee Feedback, and Market Research applications.
Confirmit targets Global 5000 companies and Market Research
agencies worldwide with a wide range of software products for
feedback / data collection, panel management, data processing,
analysis, and reporting. Customers include British Airways, Dow
Chemical, Farmers Insurance, GfK NOP, GlaxoSmithKline, Halifax
Bank of Scotland, HSBC, Ipsos, Kantar, Nielsen, The NPD Group,
Research Now, Safeco Insurance, Statoil, Symantec, Virgin Media,
and Wells Fargo. Info:
www.confirmit.com.
