Displaysense Makes Impression on Long Lost Customer

In an amazing display of customer loyalty, Mr Reed, one of the earliest customers of Displaysense has got in touch with the company to find out whether the same product he ordered 22 years ago was still available.

Back in 1988, Mr Reed, who runs a business in Essex, purchased a counter display stand from the company and staff were taken aback when he called asking for the same model.

Although Displaysense has not sold the product in question for more than 15 years, the business was happy to offer Mr Reed a new cabinet that not only met but exceeded his expectations.

Mr Reed's return to Displaysense illustrates the importance of offering high-quality products as well as providing excellent customer service, because, as in the case of Mr Reed, it will still be remembered many years down the line.

Marketing director, Steve Whittle, said:

"Returning customers are highly valued and play an integral part in the success of our business. We are delighted Mr Reed has returned to use our services and it was a pleasure for us to fulfill the needs of one of our longest-serving customers."

Mr Whittle continued: "With many retailers now focusing on high stock and low prices, the principles of good customer service are being lost and so are potential returning customers.

"A customer may not remember a store because of its price or stock availability as that is likely to change, but good customer service is memorable and something that retailers should put more emphasis on."

When asked what prompted him to contact Displaysense after more than 20 years, Mr Reed explained that the firm was the obvious choice to turn to for his shop fittings.

"I last updated my counter display 22 years ago and the product I bought from Displaysense has lasted all this time. Now I am looking for a new display it seemed logical to see if they were still going and much to my delight they are - hopefully this display will see me through the next 20 years," he said.

Mr Whittle believes that retailers can learn from the story of their long-lost customer and use it to improve their business.

"As Mr Reed shows, a good experience will stick in the mind of the customer and retailers need to do everything they can to keep consumers happy - from installing an effective and attractive shop display to making sure that staff are enthusiastic and helpful," he states.

About Displaysense

Displaysense has been working in the shop displays sector since 1978 when it started out in Hertfordshire. Since then, the organisation has grown substantially and now manufactures its extensive range of products in 25 countries around the world. Info: www.displaysense.co.uk.
 

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