Discover Card Wins Brand Keys Customer Loyalty Award

USA -- Discover Financial Services DFS has announced that Discover(R) Card has received top honors in the 2007 Brand Keys Customer Loyalty Engagement Index for the 10th consecutive year.

Brand Keys, Inc., a New York-based research consultancy conducts a yearly study of brands that generate the highest customer loyalty.

Carlos Minetti, executive vice president of Cardmember Services at Discover Financial Services said "As a company, we are gratified to know that year after year, our devotion to customers is reflected in top industry honors, especially with regard to measuring loyalty," He recognized his employees by adding: "Our 14,000 employees are dedicated to delivering the best products and customer service in the industry."