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Customers Run Away From Bad Service

Posted 23rd November 2007

Bad Customer ExperienceUSA -- The majority  of customers leave organizations quickly after a bad customer service experience, never to return.

80% of customers questioned in a new study said that they leave quickly after a bad customer service experience. Furthermore, over half of them said that outstanding service was the reason that they stayed with a company.

According to the latest research results released by Harris Interactive, 80% of 2,049 adults surveyed in the US decided never to go back to an organization after experiencing bad customer service.

More findings revealed that 51% of consumers said that "outstanding service" was the reason that they continued to deal with a company.

It appears customers are not afraid to complain -- 74% of U.S. Adults indicated that they would make a complaint as result of their bad experience or tell others about their bad experience.

Most importantly, 60% of those questioned said that the main reason for recommending a company was outstanding service.

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