Customer Service Style
Whatever kind of customer service you offer - whether big or small, expensive or cheap, large-scale or small - do it with style.
Style means doing things in your own special way -- with
confidence, charisma, and class. Here are 7 ways to put on your
own style.
1. Put A Smile On Your Face And You’ll Put A Smile On Theirs.
Service with a smile is something of a cliché. But if you want
to make people love your service, then do it with a sincere
smile. The word "sincere" comes from the Latin "sine cire"
meaning without wax, ie not false. A sincere smile makes people
feel welcome, reassures them and leaves them with a pleasant
glow.
2. Create Living Theatre. Management guru Tom Peters says that
delivering great service is like putting on a show. And every
new day is a golden opportunity to try something new. Think of
yourself as a performer, magician, stage-manager, creator of
good feelings, daredevil, and bringer of delights. Now who'd
want to miss that show?
3. Reinstate Pride In Service. Ray Pahl of Kent University says
that many service workers regard serving others as menial,
second-class work with a low profile and little rewards. It is
not much different from servility. If that’s the way your staff
view service, then you need to re-educate them and turn service
into a prized profession which they can be proud of.
4. Reverse Bad Practices. One of the reasons why people don’t
“customer-care” in some organizations is because the
organization hasn’t shown them how. They buy second-class
materials, let defects go through, and are sloppy about
answering the phone. Put some style back into your service by
aiming to be the very best at everything the customer gets.
5. Change Your Assumptions. Old assumptions about staff can
stand in the way of delivering customer service style. If you
believe that your front-line staff can’t make decisions by
themselves, are only interested in their own jobs, and need
someone else to tell them what to do, then you need to re-think
your assumptions.
6. Get Closer To Your Customers. When organizations focus on the
customer’s needs rather than their own, he or she becomes a
partner, an ally, a friend. For example, South West Airlines
businesses in the USA invite their customers to sit in on their
recruitment panels when they take on staff. And in the UK, the
staff at cosmetic retailers Body Shop get half a day paid leave
a month to go and work on local community projects in the areas
where their customers live. That’s getting close to your
customers.
7. Keep Working At It. Customer service doesn't happen
overnight. You have to work at it and so does your team. It may
mean reversing bad attitudes such as "second-best is OK". Or
updating management assumptions that say the staff can't take
decisions for the customer. (They can!). But in time a class act
is yours for the asking.
Work on these 7 habits and you’ll quickly discover that not only
will you bring a touch of magic to your customers’ lives, you’ll
also add something special to your own.
© Eric Garner, ManageTrainLearn.com
About the Author
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