Customer Service Software Helps Save Elephant
United Kingdom - RSPCA and Eptica join forces to fight animal cruelty
In the summer it was announced that the RSPCA was using
Eptica customer service software to help fight animal cruelty.
There's been an interesting development in this as it has just
been announced that the former owners of Britain's last circus
elephant are to be prosecuted for animal cruelty - and customer
service software has played its part in helping secure a better
future for Anne the elephant.
When footage of Anne being beaten and kicked emerged on YouTube
in March 2011, The Royal Society for the Prevention of Cruelty
to Animals (RSPCA) received hundreds of enquiries through its
website from animal lovers wanting to know what the charity was
doing to help.
Anne the Elephant
Using state of the art customer service software from Eptica
enabled the RSPCA to respond promptly to all these queries and
keep people up to date with the charity's achievements as the
elephant's move to Longleat Safari Park was secured. Anne has
now settled in well to her new home, enjoying her freedom within
a specially created 13 acre elephant sanctuary
Overall by using Eptica the RSPCA has been able to cut the
average online response times to reports of animal cruelty from
two days to just 21 minutes. The RSPCA team works 24/7 on
helping animals at risk, with the time it has saved in
processing online enquiries, it can now investigate more cases
and ultimately save the lives of more animals.
The RSPCA has been looking out for animals since 1824. In its
170 branches, staff and countless volunteers work with endless
energy and dedication to look after the tens of thousands of
animals that come into its care every year. In 2010 alone the
charity investigated 159,686 cruelty complaints and collected
and rescued 130,033 animals.
As well as helping stop animal cruelty, Eptica is a fundamental
part of the RSPCA's other activities. When the charity launched
PetRetreat - its advice and pet fostering service - it received
more than 900 online applications from potential foster families
in the first month alone. Using the Eptica solution has allowed
the RSPCA to speed up the process of vetting applicants and
place animals within a caring environment much quicker.
Dee Roche, Global Marketing Director at Eptica, said:
"The RSPCA is a fantastic organisation that fulfils a very
important role in our society. This is a really positive example
of how technology has been used to respond to the public's
concerns and make a real difference to the lives of many
animals."
Info:
www.annetheelephant.co.uk /
www.eptica.com.
