Customer Service and Sales - A Great Partnership?
Could Customer Service and Sales work together for you?
Some say customer service and sales are two entirely
different entities, others believe customer service can play a
key role in the sales function.
Where you stand depends on two things; how skilled and sales
motivated your customer service reps are and how much confidence
your sales management has in allowing CSRs to "sell" to
customers.
Whichever approach you may take, one thing is for sure; customer
service must must never take second place to "making a sale". So
can a combination of both ever work?
Customer Service and Sales could work in your company if your
customer service representatives (CSRs):
- Feel comfortable selling to customers, in addition to serving
them
- Have sufficient product or service knowledge to sell to customers
- Have been trained in "upselling", Ie., recommending products
- Are rewarded in line with the sales team when
customer service sales are made
If these conditions are made, customer service and sales could
be combined to work
for your business!
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