Customer Satisfaction Steady Despite Downturn
USA -- Results from the American Customer Satisfaction Index results for the third quarter of 2008 are holding steady, despite the economic downturn.
The overall customer satisfaction rating dropped by just by 0.1 percent. The overall score is now stands at 75.
Claes Fornell, the founder of ASCI said: "The good news is that
there has not been a collapse in customer satisfaction, but
rather that the slide in ACSI might be flattening".
"Individual companies, consumer satisfaction actually matters
more in a recession," Fornell said. "Now is the time to make
sure customers don't leave and that margins don't evaporate.
Firms without strongly satisfied customers will face a very
difficult challenge."
The American Customer Satisfaction Index (ACSI) surveys more
than 200 companies across a wide range of sectors and
industries.
