The Customer is King at Feedback Activator

Whether its Mary Portas with her Secret Shopper programme or the cases championed by the BBCs Watchdog, Britains consumers have much to challenge and ideas to recommend.

But when it comes to car hire companies that drive us round the bend, banks that make our blood boil and stores that provide service without a smile, the customer isnt always king these days.

With this in mind, a new solution called Feedback Activator will be launched shortly.

The service invites consumers to post honest and anonymous feedback about their experiences, so that managers of stores and businesses can read it and take decisive action to improve products and customer service.

Whether the consumer has visited a restaurant, fitness centre, florist, store or estate agency, any impressions and thoughts can be communicated immediately via FeedbackActivator.com using a smart phone, iPad or any other computer.

It's possible to send in feedback about any business, and the manager of registered ventures will know instantly if customers are happy or if remedial action is needed. The web-site is as simple to use as an app and theres no login or password.

Consumers who submit feedback will be entered into a monthly draw to win a gift voucher of their choice, and can also enjoy the knowledge that theyre taking a positive step towards improving products and customer experiences.

Ivan Skrypka, founder of FeedbackActivator.com, commented:

"Too often, we moan to friends about the poor service weve received or about a bad product, but dont do anything to change the situation with the people who matter i.e. the store managers and business proprietors. With Feedback Activator anyone can provide feedback about a business or store they've visited and help improve standards of customer care and products throughout the UK."

Plans exist to take Feedback Activator to other countries after it is launched in the UK.

About  FeedbackActivator.com
 

Founder Ivan Skrypka has been working in the consumer goods business for about six years, so he understands the benefits of feedback from both a customers and a managers point of view. The idea for FeedbackActivator.com came with the realisation that customers would like to see things improve but until now have no central place for giving feedback. The project has been in development for two years and launches on Monday May 23, 2011. Info: www.feedbackactivator.com.
 

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