Dates Announced for Customer Experience Asia 2010

A leading study by Customer Management iQ has determined that a top organisational priority for Asian companies is strengthening their strategies in enhancing customer relationships. Indeed the report shows that the current umber one priority for any organization that interacts with customers is to have a strong and evolving framework to maintain competitive advantage and boost organization growth.

Discussing the research findings, Edmund Cheong, Conference Director at Customer Management iQ Asia says:

“Our research has shown that enhancing customer experience and relationship management is a major focus of organizations today in order to maintain their competitive edge. This is especially so in customer centric industries, like telecommunication, hospitality, airlines and financial institutions. Being able to leverage on existing customer relationships and improving them further will boost the branding of the organization and bring in greater revenue.”

Following on from the research findings, IQPC Asia, a global research and conference organizer has announced that it will be holding Customer Experience Asia 2010 to address the pressing issues that organizations face in this area.

This event has been organized to bring together key decision makers and leaders in customer relationship and customer experience management to discuss the challenges and issues that they face. Holding on to customers is cheaper than attracting new customers, so this event will investigate how organizations can improve customer satisfaction and increase market share through winning customer experience strategies.

The main conference will be held from 14-15 September 2010 at the Novotel Kuala Lumpur City Centre and will focus on the following:

Enhancing customer experience without compromising both efficiency and effectiveness

Promoting customer centricity by aligning quality and services with customer expectations

Utilizing the right solutions in meeting CRM objectives

Using the right marketing approach for effective campaign planning

Developing CRM strategies to drive organization growth

For more information please visit www.customerexperienceasia.com

About IQPC Asia:

For over thirty years, IQPC has helped the world's leading corporations solve their business challenges through the sharing of practical industry solutions and global best practice. In the process, the company has built a formidable reputation for quality and value. During this time, Asia's most progressive companies have benefited from IQPC's unrivalled global reach, which has connected international expertise with regional and local leaders.

For more information please email enquiry@iqpc.com.sg.