Confirmit and Clarabridge Improve Voice of Customer Strategies
USA - Collaboration enables Customer Experience Management ROI
Confirmit, which powered over 150 million Voice of the
Customer (VoC) and Market Research surveys in 2010, and
Clarabridge, Inc., the leading provider of sentiment and text
analytics software to Global 1000 companies, announce a new
partnership that will enable enterprises to fully leverage
unstructured data in order to drive VoC, CEM and research
programs, while producing tangible ROI.
Text based, unstructured data sources, such as email, social
media, verbatim survey responses and other freeform text,
account for 80 percent of collected business data.
However, due to ineffective and cumbersome manual processes
required for interpreting results, these sources are often
omitted from analyses. Confirmit’s advanced text analytics
solution, powered by Clarabridge, now enables users to easily
transform text based customer feedback into valuable business
insights in order to make smart business decisions and to create
successful VoC and CEM programs, while producing quantifiable
ROI.
This feedback seamlessly integrates into Confirmit’s multi
channel VoC and Market Research platform.
“With the rapid proliferation of unstructured data, companies
must have a sustainable mechanism for sentiment and text
analytics,” said Henning Hansen, President and CEO, Confirmit.
“Our partnership with Clarabridge, whose sophisticated text
analytics software suite is used as a standard across Fortune
1000 enterprises, provides organisations with an integrated
platform for a single view of the customer experience. The
collaboration demonstrates our commitment to delivering cutting
edge technology solutions to our customers.”
“To attain competitive advantage in today’s business
environment, businesses must automate and centralise the
collection, analysis and organisation of all feedback data
-structured and unstructured,” added Sid Banerjee, CEO of
Clarabridge. “The multi channel Confirmit solution enables
enterprises to eliminate data silos and view all data in a
single platform.”
Confirmit is the world’s leading SaaS vendor for multi-channel
Voice of the Customer, Employee Feedback, and Market Research
applications. The company has offices in Oslo (headquarters),
Cologne, Guildford, London, Moscow, New York, San Francisco,
Vancouver, and Yaroslavl. Confirmit's software is also
distributed through partner resellers in Barcelona, Kuwait City,
Madrid, Milan, Pattaya, Sydney, and Tokyo.
About Confirmit
Confirmit targets Global 5000 companies and Market Research
agencies worldwide with a wide range of software products for
feedback / data collection, panel management, data processing,
analysis, andreporting. Customers include British Airways, Dow
Chemical, Farmers Insurance, GlaxoSmithKline, Halifax Bank of
Scotland, HSBC, Ipsos, Nielsen, The NPD Group, Safeco Insurance,
Statoil, Symantec, Virgin Media, and Wells Fargo. Info:
www.confirmit.com.
About Clarabridge
Clarabridge is the leading provider of sentiment and text
analytics software for customer experience management.
Clarabridge enables Global 1000 enterprises to achieve a
universal understanding of their customers by automatically
collecting, classifying, scoring sentiment, and analyzing
qualitative data found in voice of the customer feedback
channels. For more information, visit
www.clarabridge.com.
