British Airways use iPads to Improve Customer Service
United Kingdom - Flight attendants to be issued with Apple iPad 2 tablets
In a bid to improve the customer experience, British Airways has
announced it is giving its cabin crew the latest iPads to help them better serve customers.
The Apple ipad 2 tablets will contain a wide range of safety
information as well as schedules, seating details and individual
passenger data, such as choice of in-flight meal and previous
flight details.
Following a dry-run test of 100 iPads aboard its flights, the
tablets will now be issued to its entire 1,800 senior cabin crew
staff.
Wireless 3G connectivity will allow the tablets to be
updated in real-time.
The move is primarily aimed at attending to customer's needs in
a more timely and efficient manner but another benefit will be
the reduction of paper documents usually carried onboard.
Bill Francis, Head of in-flight customer experience, British
Airways, said, "The possibilities for future development are
endless."
In June, American Airlines gave Samsung’s Galaxy Tab 10.1 to
some of its first class passengers to use on its flights.
