Best-in-Class Retail Customer Service Program Announced
USA - Optimizing Retail Business Exec Education IESE program details
The retail sector has become increasingly sophisticated and complex in recent years.
High customer expectations, the expansion of
hard discounters and the growth of private labels are just a few
of the challenges faced by both retailers and manufacturers.
Meanwhile, two key trends – product proliferation and decreasing
life cycles – are putting even more pressure on retail
operations.
Successful retail businesses today, including FMCG, apparel and other retail sectors, all share one common element: excellence in operations and customer service.
The IESE Business School will offer the Short
Focused Program Optimizing Your Retail Business: Best-in-Class
Operations and Customer Service, June 1-2, 2011.
The Academic Director of the Program Optimizing
Your Retail Business: Best-in-Class Operations and Customer
Service is IESE Business School Professor Marc Sachon.
The course is designed for senior managers who want to gain a
deeper understanding of the key value drivers behind the
operations in their retail business. The program will address
these main areas:
- New retail models and smart management of working capital:
Employ the right supply chain with the right retail strategy
while managing your working capital in the most efficient
manner.
- The renaissance of the shopper: Offer the best products at the
best time with the best service and gain superior margins as a
result.
- The hard discount model (HDM): Identify the key elements of
the HDM and determine the implications for operations strategy
and day-to-day operations.
- The atomization of demand: Harness behavioral data and create
new value propositions for your customers.
Info: http://www.iese.edu
