Alexon Selects Communicator Corp Email CRM
USA - CRM, marketing and email platform chosen by Alexon Group
Ladies clothing retailer Alexon Group PLC has chosen the
Communicator email management platform from Communicator Corp
to provide customer relationship management and marketing
through regular email communications.
Prior to the decision to choose Communicator Corp, Alexon had
outsourced the distribution of their email campaigns, which were
not segmented. With Communicator in place, the new system,
managed in-house, can segment customer email communications by
brand and customer type.
The Communicator email management platform enables Alexon to
create, send and monitor targeted newsletters to customers; with
frequency of distribution based upon the history of open rates.
Communicator also enables Alexon to send confirmation, welcome
and thank you emails to customers who will also receive details
of targeted special offers and events.
Separate campaigns can be created by differentiating the varying
classes of customers based on data generated. These include
VIPs, new customers and even lapsed customers. In addition, by
utilising web-services, customer data is automatically sent
between Alexon's data house and Communicator constantly
updating customer records and rendering input by hand a thing of
the past. This significantly speeds the data gathering process
and ensures greater data accuracy.
Communicator also allows Alexon to carry out multi-variant
testing. This enables them to test email campaigns for
alternative creative and subject line approaches. By this means,
Alexon can learn which styles of communication are more
appealing to different groups of customers.
As an email management and customer marketing platform,
Communicator has already won widespread acclaim for its ability
to integrate online customer data from all business processes
and channels into a single enterprise-view. The enterprise level
system's superior relational data-structure integrates
information from all customer touch-points. With Communicator,
organisations are able to create relevant enterprise-wide email
marketing and customer contact messages such as promotions or
newsletters. These can be easily tailored to the specific needs
of individual recipients. Organisations can also perform
thorough enterprise-level web analytics and behavioural
data-modelling.
According to Alexon E-Commerce Manager, Maxine Duncan:
"Having Communicator Corp as our chosen supplier has led to the
ability to bring emails in-house and thus dramatically cut
costs. The team at Communicator Corp understands our business
and what we are trying to achieve. We look forward to developing
this positive working relationship."
For his part, Chris Wilds Managing Director of Communicator Corp
welcomed these comments adding:
"Alexon has multiple brands; each of which maintains a highly
visible profile in the retail clothing space. This meant that
they needed a centralized, best-practice solution system capable
of delivering high quality email communication relevant to
different customer groups. In short, they required a
cost-efficient approach to delivering the highest levels of
customer contact and relationship building. We are delighted
that Alexon has chosen Communicator Corp to achieve this and
look forward to working closely with them."
About Communicator Corp
Communicator Corp is a leading global enterprise email
management company, providing technology based solutions,
strategy and expertise for email communications. The company was
founded in 1999. Since inception the business and its
consultancy arm have consistently evolved, creating and
maintaining Communicator Corp's position as an industry leader.
Communicator is an enterprise email management platform for all
one to one and one to many messaging. Info:
www.communicatorcorp.com.
