1. Strive to offer legendary service
Discuss your greatest
customer service successes and create your own customer service
"legends." This sets a level for everyone to aspire to.
2. Be a role model
No matter your title or position within the
company, you can be looked up to as a role model of customer
service. Consistently set a good example for everyone around you
to admire and emulate.
3. Know what customers are saying on social media
Monitor and respond to social media and use it to your advantage, even when
customers complain. The key is to respond as quickly as
possible; fix the problem and then let everyone know via social
media as well. Don't forget to acknowledge and express gratitude
for positive comments too.
4. In one word or a simple sentence, define what you want to be
When you think of Ace Hardware, does one word come to mind? Of
course, it's Helpful. My goal with customer service is Amazing.
What's your word or phrase? How would you want customers to
5. Allow experimentation
Employees will welcome the
opportunity to find new ways to offer the best customer service.
Set a few common-sense ground rules – always enhance the
customer relationship, aim for a favorable outcome for the
customer, don't hurt the company (legally, financially, etc.) –
then allow employees some freedom to find their own customer
service style. Be sure to follow up, find out what works and
share best practices with others in the company.
6. Learn from successes and mistakes
After employees are given
the freedom to experiment, take the next step and use their
experiences as learning opportunities. Realize the value in
lessons learned from mistakes, and share success stories.
Celebrate it all.
7. Make it about more than the product
Chances are, you are
not the only business selling your particular product or
service, so you need to give customers a compelling reason to
choose you over your competitor. To be successful, you can't
necessarily offer lower prices to attract customers. Don't get
caught in the commodity trap – distance yourself by offering a
superior customer service experience. Put yourself in the
customer's position and ask, "What can I offer that will make
someone want to do business with me, rather than the
8. Be observant and pay attention
Even when customers aren't
talking directly to you, know what they are saying about you.
For example, during a convention I attended, the hotel food
service staff served chocolate chip cookies and I told a fellow
attendee they would really taste great if they were warmed. A
member of the hotel staff overheard this and soon delivered warm
cookies to our table. Look for opportunities to make your
9. Recruit a 'customer service board of
More than just a focus group, meet with this group
of customers regularly to brainstorm new ideas and get feedback.
Be sure to compensate them properly for sharing their time and
offering their honest opinions.
10. Never forget the basics
Even with all the technological
advances and new ways of connecting with customers, don't forget
to continue with the basics of great customer service. Create a
customer-focused culture: hire right, train right and manage
right, and keep amazing service alive.
One more thing – don't try to do everything at once. Choose one
of these strategies to focus on. Once you have mastered it,
choose another to implement and always keep improving and moving
About the Author
Shep Hyken is the Chief Amazement Officer of Shepard
Presentations. As a professional speaker and best-selling
author, Shep helps companies develop loyal relationships with
their customers and employees. For more information, email: firstname.lastname@example.org
or visit www.hyken.com.