SAN FRANCISCO, March 3, 2009 – Mobivox today announced that it has enriched the capabilities of its powerful voice-activated mobile services platform with CRM over Voice, an innovative set of business growth tools that makes Mobivox│PL all the more valuable to its growing community of service provider and online community partners.

Mobivox CEO Peter Diedrich introduced CRM over Voice in a presentation at the Emerging Communications Conference (eComm2009) here today.

“Mobivox partners can now perform all-important CRM in the course of service delivery, rather than before or after it, by dynamically inserting context-sensitive, unobtrusive messaging into user interactions,” said Diedrich. He added that this latest Mobivox innovation allows its existing and future platform partners to make voice-based interactions a powerful tool for containing marketing costs, retaining users and growing revenue, while improving the overall user experience.

“Over time, the platform’s multilingual voice user interface, or VUI, establishes a unique and very cost-effective relationship with the user,” Diedrich said. “Our network-hosted address book and user database allow for insightful user profiling throughout the customer lifecycle. By mashing the VUI with rich and relevant behavioral database information, we have created an unprecedented set of highly contextual CRM processes, executed in real time.”

In a white paper assessing Mobivox CRM over Voice, consultant and analyst Jon Arnold wrote that the Mobivox|PL solution – with its built-in CRM capabilities – “transform(s) the voice channel in a way that can render it as effective as a Web-based channel and complement the operator’s overall CRM efforts.

“Mobivox|PL provides the added benefit of real-time touch points that engage subscribers in more meaningful ways, and it can add new revenue-generating services to the operator’s portfolio of offerings,” Arnold added.

Diedrich said Mobivox has already proven-in these Voice over CRM capabilities in its own consumer voice-activated mobile services offer, a “living lab” with millions of voice-activated calls connected and messages delivered to date.

About Mobivox

Mobivox provides its partners and customers a host of voice-activated mobile value-added services, including worldwide inbound and outbound calling, group communication and voice-to-text services. No complex PIN numbers or software downloads are required. Its voice-activated mobile services platform, Mobivox|PL, seamlessly combines an optimized voice user interface; rich “in-the-cloud” contact storage; and a comprehensive, network-agnostic telephony infrastructure.

Carriers and communities alike rebrand and resell these services as a way to quickly differentiate their offerings, enhance revenue generation and user retention, and leverage existing investments in contact or customer databases and proprietary networks.

The company is privately held and headquartered in Montréal. For more information, please visit http://www.mobivox.com.